Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts

Wednesday, November 27, 2019

When to Use Google Adwords

If you have an online marketing strategy, there’s a good chance that Google Adwords is an important part of it. And if you’re using an SEO software product for your internet marketing, you’re probably carefully monitoring—and hopefully optimizing—your Adwords’ performance.

But like all things marketing, Adwords isn’t for everyone. Just because it’s hot and all your friends are doing it, doesn’t mean it will make business sense for you. Many companies delve into Google Adwords, only to throw in the towel a short while later. For a variety of reasons, they don’t get the return on investment they think they should.

Here are some ways to know if Google Adwords is—or isn’t for you.

Google Adwords Services in Delhi

Think like a customer

Your customers are probably using the web to find you or companies like you. But if you’re simply using your company name as your keywords, you’re missing out. Organic search will almost always take care of that just fine, thank you very much. I just Googled a large organization by its name. The first listing was their Adwords ad. The second was their organic homepage listing.